kokoro – ohhellosven. Creative Graphic Design & Branding

branding, packaging

design concept kokoro

concept

This to-go packaging combines functionality and aesthetic design, inspired by Japanese culture. The unique feature of using chopsticks as a carrying handle adds a distinctive touch and emphasizes practical usability. The combination of the black soft-touch surface with the red interior conveys elegance and a subtle cultural reference. The silver foil embellishment of the logo gives the packaging a high-quality appearance.

challenge

The main challenge in developing this packaging was to create a design that is both practical and appealing. Integrating the chopsticks as a carrying handle required precise planning and testing to ensure they are stable and easy to handle. Additionally, the packaging needed to meet the stringent requirements of the food industry, necessitating a special interior coating.

solution

Through close collaboration with designers and engineers, an innovative solution was developed that met all the requirements. The chopsticks were securely integrated into the packaging, providing a stable and convenient carrying option. The special interior coating ensures food safety and freshness, while the attractive design and high-quality materials enhance the packaging's appeal. The final packaging is a harmonious blend of functionality and aesthetics.

publish date

august 2, 2024

project type

design concept packaging

client

kokoro nuremberg

project overview.

An innovative and stylish to-go packaging for Japanese cuisine. The packaging features a sleek, elongated trapezoidal shape, black with a soft-touch finish, and incorporates integrated chopsticks as a carrying handle. The interior is specially coated for the food industry and is designed in red to subtly reference the color of Japan. The understated white logo has been embellished with silver foil by the production company.